Inspired by the spirit of Allemansrätten, Hasselblad presents the Vandra Camera Strap, encouraging users to go outdoors and capture the scale and pace of the natural world. 
 
Whether deep in a forest or the streets of a concrete city, the Vandra Camera Strap incorporates the appreciation of nature and the spirit of roaming into the design with comfortable and convenient materials that allow the user to fully engage with their surroundings.